Top 6 Product Video Makers to Boost Your Sales

Turning browsers into buyers often comes down to how clearly and persuasively a product is showcased on video. The right product video maker helps you highlight benefits, answer objections, and lead viewers smoothly toward the “Add to cart” button, even if you are not a professional editor.

Invideo

Invideo deserves the top spot because it combines an intuitive interface, advanced AI features, and ecommerce-friendly workflows that make it a powerful product video maker for businesses of all sizes. You can start from a huge library of ready-made templates tailored to product promos, social ads, testimonials, and unboxing-style videos, then customize colors, fonts, and logos to stay on brand in minutes. Recent updates emphasize AI script-writing, text-to-video, and automatic captioning, so you can turn product descriptions or landing page copy into polished marketing videos without starting from a blank timeline.

Invideo is also keeping pace with the shift to mobile-first video creation by offering a free ai video generator app that lets you storyboard, edit, and publish from your phone on the go. The app connects with your templates and brand assets, so you can quickly shoot product clips, apply AI-powered enhancements, and push them straight to social platforms or your store pages. With flexible pricing tiers that range from a free plan (with limits and watermark) to affordable subscriptions for growing brands, invideo makes it realistic to build a consistent, sales-focused video funnel without a production team.

Canva

Canva’s online video editor is ideal if you want a single platform to design both visuals and videos for your product marketing. The video tool lives inside Canva’s familiar drag-and-drop interface, giving you access to product-focused templates, stock footage, animated text, and a Brand Kit that keeps your fonts and colors consistent across ads, thumbnails, and social posts. This ecosystem is especially useful for small teams that need to move fast and maintain cohesive branding everywhere their products appear.

For product videos, Canva offers dedicated layouts for catalog-style clips, slideshow promos, and short social ads that you can adapt to different aspect ratios with a single click. You can overlay pricing, offers, and key benefits as animated text, then export in formats optimized for platforms like Instagram, TikTok, and YouTube. The core editor is free to use, while Canva Pro unlocks premium assets, background remover, and more storage at a relatively low monthly cost, making it budget-friendly for ecommerce startups.

FlexClip

FlexClip is designed with small businesses and marketers in mind, focusing on quick, template-based video production that still looks professional. It offers storyboard and timeline modes, so beginners can assemble product clips in a slide-like interface while more experienced users can refine timing and transitions. Templates cover common ecommerce scenarios such as seasonal sales, product highlights, and social teasers, helping you get a polished result without deep editing knowledge.

The platform also includes screen recording and voiceover tools, which are handy for walkthroughs, feature demos, and tutorial-style product content. Basic AI features like auto-subtitles and text-to-speech streamline production further, particularly for teams creating educational or how-to videos to support sales. FlexClip’s pricing is generally affordable, with a free tier for light use and low-cost paid plans that unlock higher export quality and more projects, making it attractive for budget-conscious brands.

Kapwing

Kapwing sits between simple template tools and full-featured editors, offering a browser-based workspace with layers, advanced text controls, and collaboration features. It is well-suited for product-focused content that needs more customization, such as side-by-side comparisons, UGC compilations, or multi-clip ads that tell a story. You can trim, crop, add transitions, generate subtitles, and even edit by modifying the transcript, which speeds up the workflow for talking-head product explainers.

Kapwing has leaned into AI by integrating tools that help assemble videos from scripts, enhance audio, and automatically create subtitles and translations. This is particularly valuable if you sell globally and need localized versions of product videos without re-editing from scratch. A free plan supports basic exports with limitations, while paid tiers unlock higher resolutions, longer projects, and better collaboration, making Kapwing a solid choice for growing ecommerce teams.

Microsoft Clipchamp

Microsoft Clipchamp is now the default video maker on Windows, and it offers a friendly balance of simplicity and power for product-centric videos. You can start with modern templates designed for social media, ads, and presentations, then drag in your product footage, images, and logos to customize them quickly. Built-in screen and webcam recording make it easy to create product demos, founder walkthroughs, and testimonial-style clips without additional software.

Clipchamp includes features such as auto-captioning, filters, and a stock library, which help polish your videos without a steep learning curve. Because it ties into your Microsoft account and OneDrive, it fits naturally into a business workflow where assets are already stored in the cloud. The core functionality is available for free on Windows and the web, with optional paid features depending on your region and plan, making it a cost-effective option for many small and midsize businesses.

Pictory

Pictory stands out if you want to turn existing content into product videos at scale. You can feed it blog posts, scripts, or even long-form video, and its AI selects key moments, adds stock footage, and generates captions to produce short, branded clips ready for social feeds and product pages. This is particularly effective for ecommerce brands that publish a lot of written content and want to repurpose it into eye-catching, conversion-oriented video.

The platform offers brand presets, music libraries, and customizable templates so your product videos stay visually consistent while still being quick to produce. Because the workflow is largely text-driven, marketers can create and update videos without needing traditional editing skills or a dedicated video team. Pictory uses a subscription model with different tiers based on output volume, making it a practical choice if you need to generate a continuous stream of product clips for multiple channels.

How to Choose the Right Product Video Maker

When selecting a tool, start by clarifying where your product videos will live: social ads, marketplace listings, your own store, or all of the above. If you prioritize templates and speed, tools like invideo, Canva, and FlexClip are often enough; if you need more customization or collaboration, Kapwing and Clipchamp may be better fits.

Also consider the role of AI and automation in your workflow. Platforms that include AI script generation, automatic captioning, and content repurposing can drastically shorten production times, which is crucial when you are iterating on creatives for performance marketing. Finally, compare free plans and entry-level pricing so you can test a few options and choose the one that best matches your budget, skill level, and sales goals.